what is branding in graphic design

What is branding design

Branding design is the process of creating a unique visual and aesthetic identity for a brand or company. This identity can include everything from logos and typography to color schemes and packaging design. The goal of branding design is to create a memorable and recognizable image that resonates with consumers and helps establish a strong brand identity. A well-executed branding design can help a company differentiate itself from competitors, build trust and credibility, and ultimately increase customer loyalty. 

The Importance of Branding Design 

Branding design is critical to the success of a business, regardless of its size or industry. A strong brand identity helps a company stand out in a crowded marketplace, build brand awareness, and create a positive perception among consumers. Without a strong brand identity, a company may struggle to differentiate itself from competitors and may fail to connect with its target audience. 

Branding design also plays a critical role in establishing trust and credibility with consumers. A professional and well-designed logo, for example, can help communicate that a company is established and reliable. Similarly, a consistent color scheme and typography can help create a cohesive and polished image that resonates with consumers. 

Elements of Branding Design 

Branding design can encompass a wide range of elements, each of which plays a critical role in creating a strong brand identity. Some of the key elements of branding design include: 

  • Logo Design: The logo is often the most recognizable element of a brand’s identity. A well-designed logo should be simple, memorable, and reflective of the brand’s personality and values. 
  • Color Scheme: A consistent color scheme can help create a strong and cohesive brand identity. Colors can also evoke emotions and associations in consumers, so choosing the right colors is critical. 
  • Typography: The typography used in a brand’s marketing materials can help establish a distinct and recognizable voice. A well-chosen font can help communicate the brand’s personality and values. 
  • Packaging Design: Packaging design plays a critical role in shaping a consumer’s perception of a brand. The design should be eye-catching and reflective of the brand’s identity and values. 
  • Brand Guidelines: Brand guidelines are a set of rules and guidelines that help ensure consistency across all of a brand’s marketing materials. This includes everything from typography and color schemes to the tone of voice used in marketing copy. 

The Process of Branding Design 

The branding design process typically involves several stages, including: 

  • Research: This stage involves gathering information about the brand, its competitors, and its target audience. This research helps inform the design process and ensures that the resulting branding design resonates with consumers. 
  • Concept Development: In this stage, designers develop a range of concepts and ideas for the brand’s identity, including logo designs, color schemes, and typography options. 
  • Refinement: After the initial concepts have been developed, the designers will work to refine and finalize the branding design. This may involve several rounds of revisions and feedback from the client. 
  • Implementation: Once the branding design has been finalized, it can be implemented across all of the brand’s marketing materials, including websites, packaging, advertising, and social media. 


Branding design is a critical component of building a successful and recognizable brand identity. A well-executed branding design can help differentiate a company from its competitors, build trust and credibility with consumers, and ultimately increase customer loyalty. By investing in branding design, companies can establish a strong and cohesive brand identity that resonates with their target audience and helps drive business success. 

At Akeans, we are dedicated to helping our clients succeed online. If you are interested in learning more about Our Branding Services, Please don’t hesitate to contact us for a consultation. Our team of experts would be more than happy to answer any questions you may have and provide you with all the information you need to make an informed decision.