how to start an online store on shopify

How to Start an Online Business with Shopify

Shopify is a popular e-commerce platform that enables entrepreneurs to set up their online stores with ease. With its user-friendly interface, you can create a professional-looking website that can sell anything from physical goods to digital products. If you’re looking to start an online business, Shopify is a great choice. Here’s a guide on how to get started with Shopify. 

Choosing Your Niche 

Before you start creating your online store with Shopify, it’s important to choose a niche. A niche is the area in which you’ll specialize. It’s important to select a niche that interests you, so you have the motivation to keep working on your store. You can also conduct market research to see which niches are profitable. 

Conducting Market Research 

Market research is an important step when starting an online business. You can use tools such as Google Trends to see which products are trending in your niche. You can also conduct surveys to see what your target market needs. Once you’ve identified a profitable niche, you can move on to the next step. 

Setting up Your Shopify Store 

Setting up your Shopify store is easy. Firstly, you need to sign up for a Shopify account. You can choose a pricing plan that suits your budget. Once you’ve signed up, you’ll be taken to the dashboard. Here you can choose a theme for your store. Shopify offers a wide range of free and paid themes. You can also customize your theme to match your brand. 

Adding Products 

After you’ve chosen your theme, you can start adding products to your store. Shopify makes it easy to add products. You can upload product images, descriptions, and prices. You can also set up shipping rates and taxes. It’s important to make your product descriptions clear and concise. Your customers need to know what they’re buying. 

Marketing Your Shopify Store 

Marketing your Shopify store is important if you want to attract customers. There are several ways you can market your store. You can use social media platforms such as Facebook and Instagram to promote your products. You can also use paid advertising such as Google Ads or Facebook Ads. Another effective marketing strategy is email marketing. You can collect email addresses from your customers and send them promotional emails. 

Building Your Brand 

Building your brand is essential if you want to stand out from your competitors. Your brand is what sets you apart from the rest. You can build your brand by creating a logo, choosing a color scheme, and creating a brand voice. Your brand should be consistent across all your marketing channels. 

Managing Your Shopify Store 

Managing your Shopify store is important if you want to ensure that it runs smoothly. You can use Shopify’s built-in tools to manage your store. You can track your inventory, fulfill orders, and process refunds. You can also use third-party apps to enhance your store’s functionality. 

Customer Service 

Customer service is an essential aspect of any online business. You need to ensure that your customers are happy with their purchases. You can offer support via email, phone, or live chat. It’s important to respond to your customers promptly and professionally. 


Starting an online business with Shopify is a great way to start your entrepreneurial journey. By following the steps above, you can set up your store quickly and easily. Remember to choose a niche that interests you, conduct market research, set up your store, market your store, build your brand, manage your store, and provide excellent customer service. With the right strategy, you can build a successful online business with Shopify.

At Akeans, we are dedicated to helping our clients succeed online. If you are interested in learning more about How to Start an Online Business with Shopify, please don’t hesitate to contact us for a consultation. Our team of experts would be more than happy to answer any questions you may have and provide you with all the information you need to make an informed decision.